0800 7 65 63 Free audit

Sectors Security

Marketing for alarm installers.

Your customer lets you into their home or their business. They choose someone they can see and trust.

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01 How your customer searches

How your customer looks for an installer.

Your customer types “alarm system Ghent”. Two other installers are above you. Not because they protect better, but because of these four things.

  1. 01 No photos of your own. Your customer sees the manufacturer's photos, not your work.
  2. 02 No video. Your customer lets you in. They want to see who's coming.
  3. 03 Facebook has gone quiet. Your last post is from 2023. Will that firm still be there if something goes wrong?
  4. 04 Not found. Not in Google and not in ChatGPT.

We name your competitors

alarm system Ghent

  1. Competitor 1

    Security system supplier · 4.9 ★★★★★ (63)

    Video · 41 photos

  2. Competitor 2

    Security system supplier · 4.8 ★★★★★ (38)

    Video · 27 photos

  3. More results 04

  4. Your business This is you

    Security system supplier · 4.2 ★★★★★ (3)

    • No photos Own photos 01
    • No video Video 02
    • Last post 2023 Last post this week 03

After 12 weeks your customer sees who's coming. Your own photos, a film of your team and a post from this week. Your name is at the top.

02 What we see at installers

4 things we see at installers.

From the websites of 17 security installers we read, from alarms to fire detection.

  1. 01

    Your customer can't see who's coming in.

    Whoever fits the alarm knows the house afterwards. On 9 of the 17 websites there isn't a single name. Only 1 website clearly shows the face of the person who installs.

    We film you and your team at work.

  2. 02

    The reviews are on another website.

    On 10 of the 17 websites there isn't a single review. 3 of those firms have 8 to 25 on another website. Your customer doesn't see them.

    After each installation you ask your customer for a review. We show the reviews on your website.

  3. 03

    The licence is one line at the bottom.

    Of 15 alarm and camera installers, 12 mention their licence. Usually it's a number or a logo. Of the 10 we checked, none says what it means. For your customer it means: vetted staff with an ID card from FPS Home Affairs.

    We explain your licence on your website, with the number.

  4. 04

    The websites show the brand, not the work.

    On 10 of the 17 websites you mostly see the manufacturer's photos, generic images or icons. Your customer sees the same keypad everywhere. Nowhere do they see how neatly the installer works.

    We film your work, with no address and with your customer's consent.

03 Do the sums

The Groei plan pays for itself from 8 extra installations a year.

Groei is our middle plan: €899 a month in the first year, €7,888 a year on average over three years. At a margin of €1,000 per installation, that is 7.9 installations. We round up.

8 extra installations
a year

  1. J
  2. F
  3. M
  4. A
  5. M
  6. J
  7. J
  8. A
  9. S
  10. O
  11. N
  12. D

That's 8 a year. Every installation above that is yours.

How we work it out
  1. What Groei costs, on average a year. 11 × €899 in year 1 (the first month is free), 12 × €649 in year 2 and 12 × €499 from year 3, divided by 3: €7,888.
  2. What an installation brings you. What you keep per installation, after materials and hours: here €1,000. We don't count your maintenance contracts or the monitoring subscriptions. You enter your own figure in the calculator.
  3. The division. €7,888 ÷ €1,000 = 7.9. Rounded up: from 8 extra installations a year, Groei has paid for itself. Everything above that is profit.
Check it with your own figures Book a meeting

Example with a margin of €1,000 per installation. This is an example, not a promise: what it comes to for you, we work out together.

04 Plans

Your price drops every year.

In the first year we build everything. After that we maintain it, and that's why you pay less.

  1. To get started

    Zichtbaar

    € 499 a month

    • Filming at your place 1× a year
    • 7-page website
    • Google profile managed
    • Hosting, maintenance and report
    All about Zichtbaar

  2. Most chosen

    Groei

    € 899 a month

    • Filming at your place 3× a year
    • 14-page website
    • 6 social media posts a month
    • Google Ads and AI optimisation
    All about Groei

  3. Everything

    Vol Gas

    € 1,599 a month

    • Filming at your place 6× a year
    • 12 social media posts a month
    • Full branding and house style
    • Your reviews answered
    All about Vol Gas
No set-up fee
You pay nothing to start.
36 months, fixed price
Your price is never indexed.
First month free
Pay yearly and you pay 11 months in year 1.

0% on your advertising budget. Every euro goes to Google. Managing it is in your monthly price.

All prices per month, excluding VAT. Every plan also comes as an online shop.

Which plan suits you?

Book a meeting Compare the three plans

05 Questions

What installers ask us.

Your question isn't here? Call us.

0800 7 65 63

Monday to Friday, 8:30 to 17:30.

My customers don't want everyone to see how their home is protected. So what do you show?

Never your customer's address, their cameras or their layout. We show you and how you work: your team, your van, your licence and your reviews. We only show an installation if your customer agrees, and with nothing that gives the place away.

I already get requests through quote sites. Why do marketing as well?

A site like that sends the same request to up to 5 installers. Then you win on price, or you don't. Whoever comes through your own website, your Google profile or your reviews is asking for you. Keep the quote sites as long as they pay off, and compare after a year.

I work alone or with one other person. Can I still compete with the big groups?

Groups are buying up local installers. Your strength is that your customer knows who's coming. We show you, your work and your reviews. We don't promise you'll rank above a group everywhere.

What does it cost exactly?

Zichtbaar costs €499 a month in year 1, Groei €899 and Vol Gas €1,599. Your price drops every year. There is no set-up fee, and your price is never indexed. All prices exclude VAT.

See the three plans or work it out.

How long before I'm online?

Twelve weeks. In that time we ask for 1 hour at the start, and you check everything once. We do the rest.

How the twelve weeks go.

Call us: 0800 7 65 63 Book a meeting

Does an installer down the road do a worse job, but show it better? You won't lose another installation to them.

06 Free audit

Request your free audit.

In twenty minutes we show you how you stand online against your two nearest competitors.

  1. 01 You leave your details. 2 minutes.
  2. 02 We call you within 1 working day. You choose when we come by.
  3. 03 We come by with your audit. Then you decide, with no obligation.
0800 7 65 63 info@salesmakers.be Moutstraat 66 bus 601, 9000 Gent · on Google Maps Prins Boudewijnlaan 24C, 2550 Kontich · on Google Maps VAT BE 0537.365.350

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