Sectors Industry and metalwork
Marketing for metal firms.
Your customer wants to see your workshop before they send their drawing. They choose the firm they see at work.
01 How your customer searches
How your customer looks for a metal firm.
Your customer types “welding Lokeren”. Two other firms are above you. Not because their work is better, but because of these four things.
- 01 No photos of your own. Your customer can't see your workshop, or what you make.
- 02 No video. Your customer wants to see your machines and your welding before they call.
- 03 LinkedIn has gone quiet. Your last post is from 2023. Is that workshop still running?
- 04 Not found. Not in Google and not in ChatGPT.
welding Lokeren
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Competitor 1
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Competitor 2
- More results 04
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Your business This is you
- No photos Own photos 01
- No video Video 02
- Last post 2023 Last post this week 03
After 12 weeks your customer sees your workshop. Your own photos, a film of your work and a post from this week. Your name is at the top.
02 What we see at metal firms
4 things we see at metal firms.
From the websites of 18 metal firms we read, from welding shops to machine builders.
- 01
Your customer checks your papers before asking for a quote.
For load-bearing steel, your customer asks for your EN 1090. A chemical or food company often asks for VCA. A machine builder wants to see your machinery. Of the 18 websites we read, 2 mention their EN 1090 and 2 their VCA.
We put your certificates, your machines and your work together on your website.
- 02
Almost nobody films their workshop.
Of 18 websites, 15 have no film. 2 show a welder from a stock photo site. Your customer wants to see your machines, your welding and your team.
We film your workshop on an ordinary working day.
- 03
No customer is ever quoted.
None of the 18 websites shows a review or a word from a customer. In Google, your customer picks the firm with stars.
After each project you ask your customer for a review. We show the reviews on your website.
- 04
Many websites haven't changed in years.
On 5 of the 18 websites the footer says 2021 or earlier. One still has a fax number. Your customer wonders whether that firm is still going.
We update your website every month, with new work.
03 Do the sums
The Groei plan pays for itself from 2 extra projects a year.
Groei is our middle plan: €899 a month in the first year, €7,888 a year on average over three years. At a margin of €5,000 per project, that is 1.6 projects. We round up.
2 extra projects
a year
- J
- F
- M
- A
- M
- J
- J
- A
- S
- O
- N
- D
That's 1 every 6 months. Every project above that is yours.
How we work it out
- What Groei costs, on average a year. 11 × €899 in year 1 (the first month is free), 12 × €649 in year 2 and 12 × €499 from year 3, divided by 3: €7,888.
- What a project brings you. What you keep per project, after materials and hours: here €5,000. A small project brings in less, a large steel structure more. You enter your own figure in the calculator.
- The division. €7,888 ÷ €5,000 = 1.6. Rounded up: from 2 extra projects a year, Groei has paid for itself. Everything above that is profit.
Example with a margin of €5,000 per project. This is an example, not a promise: what it comes to for you, we work out together.
04 Plans
Your price drops every year.
In the first year we build everything. After that we maintain it, and that's why you pay less.
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To get started
Zichtbaar
€ 499 a month
- Filming at your place 1× a year
- 7-page website
- Google profile managed
- Hosting, maintenance and report
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Most chosen
Groei
€ 899 a month
- Filming at your place 3× a year
- 14-page website
- 6 social media posts a month
- Google Ads and AI optimisation
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Everything
Vol Gas
€ 1,599 a month
- Filming at your place 6× a year
- 12 social media posts a month
- Full branding and house style
- Your reviews answered
- No set-up fee
- You pay nothing to start.
- 36 months, fixed price
- Your price is never indexed.
- First month free
- Pay yearly and you pay 11 months in year 1.
0% on your advertising budget. Every euro goes to Google. Managing it is in your monthly price.
All prices per month, excluding VAT. Every plan also comes as an online shop.
Which plan suits you?
05 Questions
What metal firms ask us.
My customers are businesses. Do they really look me up on Google?
Partly. A lot of work comes through your network and your regular customers. Anyone who hears about you looks up your name first. Others type what you do and your town, like “welding Lokeren”. We make sure they then find what they're looking for: your certificates, your machines and your work.
Does my workshop have to stop when you come to film?
No. We film an ordinary working day and follow your workshop's safety rules. Anything confidential stays out of shot, such as your customer's drawing or logo.
I have enough work. What I'm looking for is welders and CNC operators.
It helps then too. Anyone looking for a job first looks at where they'd be working. A film of your workshop and your own team on your website helps your vacancies too. We don't promise candidates.
What does it cost exactly?
Zichtbaar costs €499 a month in year 1, Groei €899 and Vol Gas €1,599. Your price drops every year. There is no set-up fee, and your price is never indexed. All prices exclude VAT.
How long before I'm online?
Twelve weeks. In that time we ask for 1 hour at the start, and you check everything once. We do the rest.
Does a competitor down the road do worse work, but show it better? You won't lose another project to them.
06 Free audit
Request your free audit.
In twenty minutes we show you how you stand online against your two nearest competitors.
- 01 You leave your details. 2 minutes.
- 02 We call you within 1 working day. You choose when we come by.
- 03 We come by with your audit. Then you decide, with no obligation.
What happens now?
- Today You'll get a confirmation in your inbox.
- Within 1 working day We call you on the number you gave.
- Then We come by with your audit. Then you decide, with no obligation.
Pick a time now: Book a meeting
Rather meet first? Book a meeting
We'll call you back.
Leave your number and choose a time that suits you.