Sectors Hair and beauty
Marketing for hairdressers and salons.
Your client looks for a hairdresser nearby. They book where they can do it straight away.
01 How your client searches
How your client looks for a hairdresser.
Your client types “hairdresser near me”. Two other salons are above you. Not because they do better work, but because of these four things.
- 01 No photos of your own. Your client can't see your salon, or any of your work.
- 02 No video. Your client wants to see where they'll sit, and who'll look after them.
- 03 Instagram has gone quiet. Your last post is from 2023. Is that salon still open?
- 04 Not found. Not in Google and not in ChatGPT.
hairdresser near me
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Competitor 1
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Competitor 2
- More results 04
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Your business This is you
- No photos Own photos 01
- No video Video 02
- Last post 2023 Last post this week 03
After 12 weeks your client sees your salon. Your own photos, your treatments and a post from this week. Your name is at the top.
02 What we see at salons
4 things we see at salons.
From the websites we built for salons, such as Beautique's.
- 01
Your client books in the evening.
During the day you're working and can't answer the phone. In the evening your client looks for an appointment. The salon that takes bookings online at that hour gets that client.
With a booking system on your website, your client books day and night.
- 02
An empty chair costs you money.
A client who doesn't show up leaves a gap in your day. Clients who get a reminder the day before do turn up. Or they move their appointment in time.
Your booking system sends that reminder by itself.
- 03
Your best work is on your phone.
A new colour, a sharp fade, nails that shine. You take a photo of it. That's what makes your client stop.
We put your work on your website and in your posts.
- 04
Your best advert walks out the door.
Your client sees the result in the mirror and goes home happy. Online, nobody sees it.
We film it: before and after, if your client is happy with that.
03 Do the sums
The Groei plan pays for itself with 2 to 3 regular clients per month.
Groei is our middle plan: €899 a month in the first year, €7,888 a year on average over three years. A regular client leaves you €250 a year.
2 to3 regular clients
per month
- J
- F
- M
- A
- M
- J
- J
- A
- S
- O
- N
- D
A regular client comes back all year round. Every client above that is yours.
How we work it out
- What Groei costs, on average a year. 11 × €899 in year 1 (the first month is free), 12 × €649 in year 2 and 12 × €499 from year 3, divided by 3: €7,888.
- What a regular client brings you. What you keep each year from a client who keeps coming back, after products and hours: here €250. You enter your own figure in the calculator.
- The division. €7,888 ÷ €250 = 31.6. Rounded up: with 32 regular clients a year, Groei has paid for itself, that's 2 to 3 regular clients per month. Everything above that is profit.
Example with €250 per regular client a year. This is an example, not a promise: what it comes to for you, we work out together.
04 Our work
studiobeautique.be
- The first screen
- The treatments
- The price list
- Facials
- Booking online
- Date and time
Beautique · Beauty salon · Willebroek Her clients book online themselves, at a time that suits them.
Also for Haarstudio Erwin, Inter Mode Coiffure and Luna Nails.
A salon you can already see.
Your client sees your treatments, your prices and your diary in one place.
05 Plans
Your price drops every year.
In the first year we build everything. After that we maintain it, and that's why you pay less.
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To get started
Zichtbaar
€ 499 a month
- Filming at your place 1× a year
- 7-page website
- Google profile managed
- Hosting, maintenance and report
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Most chosen
Groei
€ 899 a month
- Filming at your place 3× a year
- 14-page website
- 6 social media posts a month
- Google Ads and AI optimisation
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Everything
Vol Gas
€ 1,599 a month
- Filming at your place 6× a year
- 12 social media posts a month
- Full branding and house style
- Your reviews answered
- No set-up fee
- You pay nothing to start.
- 36 months, fixed price
- Your price is never indexed.
- First month free
- Pay yearly and you pay 11 months in year 1.
0% on your advertising budget. Every euro goes to Google. Managing it is in your monthly price.
All prices per month, excluding VAT. Every plan also comes as an online shop.
Which plan suits you?
06 Questions
What salons ask us.
I already use an app for appointments. Why have a website too?
In an app like that, you mostly find clients you already know. A new client searches on Google. There they find your website, and book straight into your diary.
Does this help with clients who don't show up?
Yes. Your booking system sends a reminder the day before. Anyone who can't come moves their own appointment.
I already post on Instagram. Isn't that enough?
On Instagram you see who already follows you. Anyone who types “hairdresser near me” sees Google first. That's where you need to be, with your photos and your reviews.
What does it cost exactly?
Zichtbaar costs €499 a month in year 1, Groei €899 and Vol Gas €1,599. Your price drops every year. There is no set-up fee, and your price is never indexed. All prices exclude VAT.
How long before I'm online?
Twelve weeks. In that time we ask for 1 hour at the start, and you check everything once. We do the rest.
Does a salon down the road do worse work, but show it better? You won't lose another client to them.
07 Free audit
Request your free audit.
In twenty minutes we show you how you stand online against your two nearest competitors.
- 01 You leave your details. 2 minutes.
- 02 We call you within 1 working day. You choose when we come by.
- 03 We come by with your audit. Then you decide, with no obligation.
What happens now?
- Today You'll get a confirmation in your inbox.
- Within 1 working day We call you on the number you gave.
- Then We come by with your audit. Then you decide, with no obligation.
Pick a time now: Book a meeting
Rather meet first? Book a meeting
We'll call you back.
Leave your number and choose a time that suits you.